Google Business Profile Checklist

Every field, category, photo and service area you need to fill in for maximum local search visibility. Copy the exact text below straight into your GBP.

Business info

7/7100%

Categories & services

2/2100%

Photos

0/110%

Service areas

0/250%

1. Business Information

Ready to copy

Business name (exact)

South East Waste Management

Phone

07376 296 589

Website

https://essexsuffolkwaste.com

Address

101 Cannons Close, Bishops Stortford, Hertfordshire, CM23 2BJ

If you don't serve customers at this address, set it as a 'service-area business' and hide the address.

Short name

SE Waste

This becomes your short review link (g.page/se-waste).

Opening date

2008-01-01

Shows 'Established 2008' in the Knowledge Panel.

Hours

Mon–Sat 7:00–18:00, Sun Closed

Set each day individually. Do NOT use 'Open 24 hours' or generic ranges.

Price range

££

£ = cheap, ££ = moderate, £££ = expensive.

2. Business Description

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Main description (750 characters max — paste this EXACTLY)

South East Waste Management is a fully licensed waste carrier offering same-day house clearance, builders waste removal, commercial collections and skip-alternative wait-and-load services across every town in Essex, Suffolk and Bedfordshire. We load everything for you — no skip permits, no hidden fees. Free fixed-price quotes within the hour. 95% of waste recycled. Family-run since 2008.

Current length: 390 / 750 characters

3. Categories

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Primary category (ONE only — most important)

Waste Management Service

This determines which searches you show up for. 'Waste Management Service' is the strongest match for your offering.

Additional categories (add ALL of these)

Rubbish Removal Service
House Clearance Service
Skip Hire
Recycling Centre
Commercial Cleaning Service
Gardening Service
Junk Removal Service

4. Services List

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Add each service with the exact name and price shown below. GBP lets you add descriptions too — use the same text as your website service cards.

House Clearance

From £75

Builders Waste Removal

From £110

Commercial Waste Collection

Custom quote

Skip Alternative / Wait & Load

From £210

Garden Waste Removal

From £75

Fly-Tip Clearance

From £150

Garage Clearance

From £75

Loft Clearance

From £110

End-of-Tenancy Clearance

From £110

Probate Clearance

Custom quote

Single Item Collection

From £50

Office Clearance

Custom quote

5. Service Areas

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If you hid your address (service-area business), you MUST add every town you serve. Add them one by one in the GBP dashboard. These 25 towns cover your core coverage.

Chelmsford

Colchester

Southend-on-Sea

Basildon

Brentwood

Braintree

Harlow

Romford

Clacton-on-Sea

Witham

Maldon

Billericay

Rayleigh

Saffron Walden

Epping

Ipswich

Bury St Edmunds

Lowestoft

Felixstowe

Sudbury

Newmarket

Stowmarket

Woodbridge

Haverhill

Bedford

6. Photo Checklist

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Businesses with 10+ photos get 70% more requests for directions and 35% more clicks to their website. Upload these in order of priority.

Logo

Upload the same logo used on the website (square, transparent PNG, 720×720 min)

Cover photo

One of the caged tipper trucks on a residential street — shows the service in action (1330×330 px or larger)

Team / Owner

A friendly headshot or crew photo in branded workwear — builds trust

Exterior / Vehicle

At least 3 photos of the branded truck(s) from different angles

Interior / Loading

Action shot of the crew loading waste — shows the "we load it for you" benefit

Before & After

Split-image or pair of photos showing a cluttered room / garage / garden before and after clearance

Completed jobs

Clean, tidy site after waste removal — 5+ photos from different locations

Recycling / Transfer station

Photo at the licensed waste transfer station — reinforces "fully licensed" message

Equipment / Tools

Close-up of tools, wheelbarrows, sacks, protective gear — shows professionalism

Team at work

Candid shots of the crew in action (with customer permission if visible)

Uniform / Branding

Close-up of branded hi-vis, van signage, business cards

7. Attributes & Highlights

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Tick every attribute that applies in the GBP dashboard. These appear as chips in your listing and help you show up for filtered searches.

Women-ledOnline appointmentsOnsite servicesFree quotesSame-day serviceLicensedInsuredEnvironmentally friendly

8. Products / Load Tiers (optional)

Pro tip

GBP now supports "Products" for service businesses. Add your load tiers as products with prices — they show up as a rich carousel in your listing.

Mini Load (2 yd³)

£75

Quarter Load (4 yd³)

£110

Half Load (8 yd³)

£175

Three-Quarter Load (12 yd³)

£265

Full Load (16 yd³)

£345

Wait & Load 4 yd

£210

Wait & Load 8 yd

£335

Wait & Load 12 yd

£440

9. Links to Add After Verification

Ready to copy

Once your GBP is live, add these links to your listing and to your website schema (already partially done in the site code).

Facebook

https://www.facebook.com/southeastwastemanagement

Instagram

https://www.instagram.com/swwasteltd

Website

https://essexsuffolkwaste.com

GBP public profile URL

Paste your verified GBP share link here once you have it — then add it to the sameAs array in the site schema.

10. Weekly Post Schedule (first 4 weeks)

Pro tip

GBP Posts expire after 7 days. Posting weekly keeps your listing fresh and signals activity to Google.

Week 1

'Same-day house clearance in Chelmsford — £175 half-load special' + CTA button 'Get quote'

Week 2

'Skip permit prices vs our wait-and-load service in Essex & Suffolk' + link to blog post

Week 3

'Builders waste removal — we load rubble, plasterboard & timber from your site' + photo of truck loading

Week 4

'Free fixed-price quote in under 60 minutes — text us a photo' + WhatsApp / phone CTA

11. Pre-Seed Q&A

Pro tip

Anyone can ask questions on your GBP. Pre-seed the top 5 questions yourself so the first answers are accurate and keyword-rich.

Q: Do you cover my area?

A: We cover every town in Essex, Suffolk and Bedfordshire — including all surrounding villages. Same-day collections are available in Chelmsford, Colchester, Ipswich, Bury St Edmunds and most major towns.

Q: How much does house clearance cost?

A: Our half-load house clearance (8 cubic yards — equivalent to a builders skip) is £175 including VAT, labour and disposal. We give fixed-price quotes within the hour — text us a photo for an instant estimate.

Q: Are you licensed?

A: Yes — we are an Upper Tier Waste Carrier licensed by the Environment Agency and fully insured up to £10 million. We issue Waste Transfer Notes for every collection.

Q: Do I need a skip permit?

A: No — our caged tipper service is a permit-free alternative to skip hire. We arrive, load the waste while you wait, and leave. No road permits, no parking restrictions, no neighbours filling your skip.

Q: What do you recycle?

A: We recycle 95% of the waste we collect. Metal, wood, cardboard, green waste and hard plastics are separated at our licensed transfer station. Only a small fraction goes to landfill.

Ready to start?

Open business.google.com/create and work through this checklist top to bottom. It takes 30–45 minutes the first time, then 5 minutes per week for posts.